
This new identity is the result of several
meetings among synod administrators that explored ways to address the
perceptions many both inside and outside WELS hold of our church body. It was
agreed that we must once again clearly articulate the tremendous blessings we
enjoy as a synod and individual Christians, Christ's love, and all that we do in
response—especially proclaiming that love to the world.
Our starting point in discussions was our
current synod mission statement: "As men, women, and children united in faith
and worship by the Word of God, the Wisconsin Evangelical Lutheran Synod exists
to make disciples throughout the world for time and for eternity, using the
gospel in Word and sacrament to win the lost for Christ and to nurture believers
for lives of Christian service, all to the glory of God."
Our aim was to take this statement and
crystallize it in a way that resonates both with members and non-members alike.
The result is a refreshed logo and a new identity phrase, or tagline, that will
be used throughout all our communications and resources. Together, this new
tagline and logo will help focus attention on who we are—God's people through
Christ's love—and our mission, or calling. |